Store Traffic & Conversion Diagnosis

Choose the next useful check when a store has no sales. Separate measurement, qualified traffic, offer and checkout problems.

Start with reliable measurement

Before diagnosing a conversion problem, check whether completed orders and recorded purchase events agree. Missing or duplicated events can make a working checkout look broken, or make performance look better than it is. Choose the measurement answer that reflects what you have verified.

Locate the stage that needs a closer look

Use the point where evidence becomes weak: discovery, visits, product interest, cart, checkout or payment. The tool suggests a next investigation based on your answers; it does not inspect your store or prove the cause. For example, checkout visits without recorded purchases call for a controlled payment test and an order-record check before buying more traffic.

Test one explanation at a time

Record the observed problem, your proposed explanation and the check that could confirm or reject it. Small visitor counts cannot reliably establish that a wording change improved conversion. If evidence is limited, combine customer questions with a focused test, and treat the output as a starting point.

Use the result with evidence

Answer from the evidence you have, export the recommendation and use the linked guide to investigate the suggested stage. No account or email is required.

Open the matching worksheet in the fillable workbook (PDF, page 34). Download and save your own copy; PDF viewers vary in how they preserve form entries.

Read the companion guides

WooCommerce Store Has No Sales: Traffic or Conversion Problem?
How to Start an Ecommerce Store Without an Existing Audience
A 90-Day Traffic Plan for a New Ecommerce Store
Product Descriptions for SEO: Write for the Buying Decision

Browse all tools & worksheets